Journal of Economics and Management Technologies
Dark Patterns and Unconscious Purchase Decisions: The Mediating Effect of Emotional Manipulation in Indonesian E-Commerce
Dark patterns deceptive interface design techniques embedded in digital shopping platforms have attracted growing scholarly attention due to their capacity to subvert consumer autonomy. However, the psychological mechanism through which dark patterns translate into unconscious purchase decisions remains insufficiently theorised. This study examines the direct effect of dark patterns on unconscious purchase decisions and the mediating role of emotional manipulation in this relationship. Using a quantitative approach, data were collected via structured questionnaire from 220 active users of digital shopping platforms in Indonesia and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Results indicate that dark patterns positively and significantly influence both emotional manipulation and unconscious purchase decisions. Emotional manipulation significantly mediates the relationship between dark patterns and unconscious purchase decisions, with the mediation type confirmed as partial. The model explains 61% of variance in unconscious purchase decisions. These findings extend deceptive design theory by foregrounding affect as a central mechanism of consumer exploitation and carry practical implications for platform regulation, digital consumer protection, and ethical interface design.
Copyright (c) 2026 Achmad Ridha, Hasnidar Hasnidar, Samsu Alam S (Author) https://creativecommons.org/licenses/by-sa/4.0
The Influence of Work Discipline and Self-Efficacy on Employee Performance at the Department of Agriculture and Food Security, Maros Regency
The Objectives – This study aims to determine the influence of work discipline and self-efficacy on the performance of employees in Maros Regency. The main objective of this study is to determine whether work discipline and self-efficacy have a significant influence on the dominant factors that influence the performance of employees in the Maros Regency service. The Methods/approaches -This study uses quantitative methods and data collection using questionnaires. In this study, two independent variables are used, namely (X1) Work discipline and (X2) Self-efficacy and one dependent variable, namely (Y) Employee performance. The sample required in this study is 101 respondents, and the data analysis techniques used are descriptive statistical tests, validity tests, reliability tests, multiple linear regression, t-tests, f-tests, and coefficients of determination R2. This test was carried out using SPSS software vol 25. The Results – The results of the t-test study indicate that the work discipline variable has no positive and insignificant effect on employee performance, while the self-efficacy variable has a positive and significant effect on employee performance. Based on the results of the f-test, the work discipline and self-efficacy variables have a simultaneous effect on employee performance. The Research Implications – This research contributes to the understanding of employee behavior in the service so that discipline is maintained and the self-efficacy given to the service continues to run smoothly
Copyright (c) 2025 Riswahyudi, Jusri, Sundari Rahman (Author) https://creativecommons.org/licenses/by-sa/4.0
The Influence of Non Financial Compensation and Motivation on Employee Performance at PT Bank Rakyat Indonesia Unit Hasanuddin, Maros Branch
The Objectives – This study aims to determine the Influence of Non-Financial Compensation and Motivation on Employee Performance at PT BRI Unit Hasanuddin, Maros Branch. The Methods/Approaches – This study employed a quantitative approach with a survey method. The survey method was used to collect data from respondents through a structured questionnaire. The population in this study included all employees of PT BRI Unit Hasanuddin, Maros Branch, with a total of 35 employees. Due to the relatively small population, this study used the Saturated Sampling Technique. The Results – The results of the t-test study indicate that the non-financial compensation variable does not significantly influence employee performance in this study, while the Motivation variable has a positive and significant influence on Employee Performance. And based on the results of the f-test, it shows that the Non-Financial Compensation and Motivation variables have a significant influence simultaneously on Employee Performance. The Research Implications – This research contributes to the practical understanding for PT BRI Unit Hasanuddin that providing good non-financial compensation (such as challenging work and a comfortable work environment) and strong motivation can significantly improve employee performance
Copyright (c) 2026 Nur Hilma, Jusri Jusri, Mulawarman Munsyir (Author) https://creativecommons.org/licenses/by-sa/4.0
The Influence of Tax Knowledge and Perception on Compliance With Pph 21 Tax Reporting at The Library and Archives Service of South Sulawesi Province
The Objectives – This study aims to analyze the influence of tax knowledge, tax perception, and their simultaneous effect on the tax reporting compliance of employees at the Library and Archives Service of South Sulawesi Province. The Methods/approaches – This study uses a quantitative descriptive approach. The data used consist of instruments in the form of questionnaires, which are designed in such a way as to be able to collect relevant and appropriate information regarding the influence of tax knowledge and perceptions on tax reporting compliance at the Library and Archives Service of South Sulawesi Province. Yhe data are then analyzed using several tests, such as validity test, reliability test, classical assumption test, hypothesis test, and multiple linear analysis. The Results – The result show that the influence of tax knowledge and tax perception, as a partial and simultaneous effect on the tax reporting compliance of employees at the Library and Archives Service of South Sulawesi Province. The Research Implications – This study is expected to provide practical insights for the Library and Archives Service of South Sulawesi Province and enrich academic references on tax reporting compliance.
Copyright (c) 2025 NurAsyiah, Darmawati, Yudisatria (Author) https://creativecommons.org/licenses/by-sa/4.0
The Influence of Work Environment and Work Stress on Employee Performance at Maros Salenrang Bakery
Objectives – This study aims to determine the effect of the work environment on employee performance at Maros Salenrang Bakery, to determine the effect of work stress on performance at Maros Salenrang Bakery, and to determine the combined effect of the work environment and work stress at Maros Salenrang Bakery. The Methods/Approaches – This study employed a quantitative research approach, which involved collecting data from a specific population or sample, using measurement tools, and conducting quantitative statistical analysis to test hypotheses. The sample consisted of 50 employees from Maros Salenrang Bakery. The Results – The results of the study indicate that, when analyzed individually, the work environment variable has a positive and significant effect on employee performance, with a significance level of 0.001. Meanwhile, the work stress variable does not have a significant effect on employee performance, with a significance level of 0.291. Simultaneously, both variables—work environment and work stress—have a positive and significant effect on employee performance, with a significance value of 0.001, at Maros Salenrang Bakery. Research Implications – This study is expected to serve as a basis for understanding how the work environment and work stress influence employee performance at Maros Salenrang Bakery, as well as a source of information for companies and the general public.
Copyright (c) 2026 Nuraliyah S., Jusri Jusri, Sundari Rahman (Author) https://creativecommons.org/licenses/by-sa/4.0
Challenges And Strategies For Improving Individual Taxpayer Compliance In The Digitalization Era
This study aims to identify the main challenges hindering individual taxpayer compliance in the digital era and formulate strategies to overcome them. The rapid development of the digital economy has created complex new transaction models and income sources, creating difficulties for both tax authorities and taxpayers. The research method used is a literature study with a qualitative approach to analyze secondary data from scientific journals, government reports, and related publications. The analysis results indicate that the main challenges include the complexity of digital income tracking, the digital tax literacy gap among the public, data security and privacy issues, and suboptimal regulatory adaptation. As solutions, this study proposes several strategies. These strategies include simplifying digital-based tax services, utilizing big data analysis for oversight, improving tax education through digital platforms, and strengthening collaboration with third parties such as digital economy platforms. In conclusion, improving taxpayer compliance in the digital era requires an integrated approach that combines technological innovation with policies oriented towards taxpayer convenience and trust.
Copyright (c) 2026 Rahmat Burhamzah, A. Reski Almaida Dg Macenning (Author) https://creativecommons.org/licenses/by-sa/4.0
The Influence of TikTok Shop Social Media Promotion on Consumer Purchase Decisions (A Case Study of Bestie Perfume Store in Luwu Regency)
This study aims to understand the influence of Promotion and TikTok Shop Social Media, both partially and simultaneously, on Consumer Purchase Decisions at Bestie Parfum Store, Luwu Regency. The research was conducted over a period of five (5) months, from March to July 2025. The type of research employed is quantitative. The population of this study includes all customers who have purchased perfume products at Bestie Parfum Store, with a total sales volume of 5,210 bottles. The sample size consists of 98 respondents, determined using the Slovin formula with a 10% margin of error. Data were collected through questionnaires and analyzed using reliability tests, validity tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²) with the assistance of SPSS version 25. The findings of this study indicate that Promotion has a positive and significant partial influence on Consumer Purchase Decisions, with a t-value of 4.330 and a significance level of 0.000 < 0.05. Likewise, TikTok Shop Social Media also exerts a positive and significant partial influence on Consumer Purchase Decisions, with a t-value of 3.105 and a significance level of 0.003 < 0.05. Simultaneously, Promotion and TikTok Shop Social Media have a significant influence on Consumer Purchase Decisions, as indicated by an F-value of 26.799, which is greater than the F-table value of 3.09, at a significance level of 0.000 < 0.05.
Copyright (c) 2026 M Fikram Al Hidayat, Jusri Jusri, Mulawarman Munsyir (Author) https://creativecommons.org/licenses/by-sa/4.0
Purr-suasion in Action: How Catvertising BoostsBrand Recall through Cognitive Fluency
The Objectives – This study investigates how catvertising, or the strategic use of cat imagery in social-media advertising, influences brand recall through the mediating role of cognitive fluency. The research aims to understand how emotional engagement and cognitive simplicity jointly enhance advertising effectiveness in digital environments. The Methods/approaches – Using a quantitative, cross-sectional approach, data were collected from 100 active social-media users aged 18–35 in Makassar City, Indonesia. Respondents were exposed to simulated social-media advertisements containing or excluding cat imagery and subsequently completed a seven-point Likert-scale questionnaire measuring catvertising, cognitive fluency, and brand recall. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method, consisting of two stages: outer-model and inner-model evaluation. The Results – The results reveal that catvertising has a significant positive effect on brand recall, while cognitive fluency also enhances recall independently. However, the interaction effect between catvertising and cognitive fluency is not significant, indicating that emotional appeal and processing ease operate as parallel rather than moderating mechanisms. The Research Implications – These findings contribute to the theoretical integration of affective and cognitive perspectives in digital advertising research and highlight the importance of emotionally resonant yet cognitively simple designs. For practitioners, the study emphasizes the managerial relevance of incorporating familiar and emotionally appealing visuals to strengthen brand memorability in competitive social-media contexts.
Copyright (c) 2025 Achmad Ridha, Hasisa Haruna, Fina Ruzika Zaimar, Wiwin Riski Windarsari, Adriansyah (Author) https://creativecommons.org/licenses/by-sa/4.0
The Influence of Electronic Word of Mouth (E-WOM) and Customer Trust on Purchasing Decisions in TikTok Shop(Case Study of STIE Makassar Maju Students)
The Objectives – This study aims to determine the influence of Electronic Word of Mouth (e-WOM) on Purchasing Decisions in TikTok Shop, 2) The influence of Customer Trust on Purchasing Decisions in TikTok Shop, 3) The influence of Electronic Word of Mouth (e-WOM) & Customer Trust simultaneously on Purchasing Decisions in TikTok Shop. The Methods/approaches – Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian Asosiatif kausal. Data dikumpulkan melalui penyebaran kuesioner offline yang disebarkan secara langsung dan kuesioner online melalui Google Form. Setiap variabel diukur dengan skala Likert kemudian diolah melalui SPSS 25 dimana analisis data yang tepat ialah analisis regresi linear berganda, uji t-parsial, dan uji F, dan uji koefisien detrminan. Teknik pengambilan sampel menggunakan metode purposive sampling dengan sampel akhir 81 responden mengggunakan rumus slovin. The Results – The results of the study indicate that electronic word of mouth and customer trust partially influence purchasing decisions. These two variables form a strong synergy in creating confidence and a sense of security when shopping at TikTok Shop. Therefore, it can be concluded that e-WOM and customer trust simultaneously act as important determinants in driving purchasing decisions of STIE Makassar Maju students. The Research Implications – This research contributes to the understanding of consumer behavior in social commerce, particularly on TikTok Shop. TikTok Shop needs to improve the quality of review content by encouraging buyers to provide more detailed reviews, demonstrating integrity by sending products as described, strengthening their ability to provide prompt service, and maintaining sincere communication to ensure consumers feel safe and comfortable shopping.
Copyright (c) 2025 Indriani Jumarlang, Sultan Sultan, Risman Risman (Author) https://creativecommons.org/licenses/by-sa/4.0
The Influence of Shopping Motivation and Shopping Lifestyle on E-Impulsive Buying on the Shopee Marketplace (Case Study of Graha Prima Computer Students)
The Objectives – This study aims to determine 1) The influence of shopping motivation on e-impulsive buying on the Shopee marketplace, 2) The influence of shopping lifestyle on e-impulsive buying on the Shopee marketplace, 3) The influence of shopping motivation & shopping lifestyle simultaneously on e-impulsive buying on the Shopee marketplace. The Methods/approaches – This study uses a quantitative approach with a comparative causal research type. Data were collected through the distribution of offline questionnaires distributed directly. Each variable was measured with a Likert scale and then processed through SPSS 25 where the appropriate data analysis was multiple linear regression analysis, partial t-test, and F-test. The sampling technique used a purposive sampling method with a final sample of 104 respondents using the Slovin formula. The Results – The research results show that shopping motivation and shopping lifestyle, both partially and simultaneously, influence e-impulsive buying. The emergence of positive emotions, the practicality of the Shopee marketplace, the presence of circulating trends, a high level of lifestyle, and the influence of external factors such as advertising, discounts, and prices confirm that these are triggers for e-impulsive buying. The Research Implications – This research contributes to the understanding of e-impulsive buying behavior on the Shopee marketplace. Shopee needs to develop more effective business strategies to address the factors influencing e-impulsive buying, such as considering the influence of shopping motivation and shopping lifestyle.
Copyright (c) 2025 Astina Bintang, Jusri Jusri, Adi Adi (Author) https://creativecommons.org/licenses/by-sa/4.0
The Influence of Price, Brand Trust, and Transaction Security on Purchase Intention for Fashion Products on TikTok Shop (a Study on Men's Fashion Brand Manzone)
The Objectives –This study aims to analyze the influence of price, brand trust, and transaction security on consumer purchase intention for men's fashion brand Manzone through the TikTok Shop platform. The primary objective of this study is to determine the dominant factors influencing consumer purchase intention in the context of social commerce.The Methods/Approaches –This study employed a quantitative approach with multiple linear regression analysis. Data were collected from 95 respondents through an online questionnaire distributed through social media. The sampling technique used accidental sampling, with respondents being TikTok Shop users who had purchased Manzone products in the past two years. Each variable was measured using a Likert scale based on theoretical indicators.The Results –The results of the study indicate that all three variables—Price, Brand Trust, and Transaction Security—have a positive and significant partial effect on Purchase Intention. Of the three, Price has the dominant influence, with the highest regression coefficient. This confirms that price perception is a key factor in shaping consumer purchasing decisions on TikTok Shop.The Research Implications –This research contributes to the understanding of consumer behavior in social commerce, particularly in the men's fashion sector. The managerial implications of this research suggest that Manzone needs to optimize its pricing strategy, build strong brand trust, and ensure a secure transaction system to increase consumer purchasing interest and competitiveness in the digital marketplace.
Copyright (c) 2025 Azlan Azhari (Author) https://creativecommons.org/licenses/by-sa/4.0
Financial Performance and Valuation Analysis of PT. Sumber Alfaria Trijaya Tbk: Quantitative Insights for Decision-Making
The Objectives – This study aims to analyze the financial performance and stock valuation of PT Sumber Alfaria Trijaya Tbk (AMRT) as a basis for investment decision-making. The Methods/approaches – The research employs a quantitative descriptive approach, utilizing financial ratio analysis and the Price Earnings Ratio (PER) method to calculate the intrinsic value of the company’s stock. The data used consists of audited financial reports of PT Sumber Alfaria Trijaya Tbk for the period 2020 to 2024. Financial performance is evaluated using key ratios, including Return on Equity (ROE), Dividend Payout Ratio (DPR), Earnings per Share (EPS), Dividend per Share (DPS), and Price Earnings Ratio (PER). The Results – The results indicate that the company’s financial performance remained stable over the observed period, with an average ROE of 22.72% and consistent growth in EPS and DPS. The intrinsic value of the stock was estimated at IDR 2,852.39 for the second quarter (Q2) of 2025, while the market closing price in Q2 2025 was IDR 2,390.00. The comparison shows that the intrinsic value exceeds the market price, indicating that the stock is in an undervalued condition. Based on these findings, the study concludes that PT Sumber Alfaria Trijaya Tbk has solid financial fundamentals, and its stock price does not fully reflect its intrinsic value. The investment recommendation resulting from this analysis is to buy the stock, as it offers potential capital gains for investors. The Research Implications – This research is expected to contribute practical insights for investors and enrich the academic discussion on fundamental analysis in the retail sector.
Copyright (c) 2025 Indri Iswardhani (Author) https://creativecommons.org/licenses/by-sa/4.0
The Effect of Product Quality and Promotion on Mcdonald's Brand Image Through Customer Loyalty in The Middle of The Pro-Zionist Boikot Issue
The Objectives – This study aims to analyze the effect of product quality and promotional strategies on McDonald's brand image through customer loyalty, especially in the context of the growing pro-Zionist boycott issue in Indonesia. The Methods – An explanatory quantitative approach was used with data collection through a closed questionnaire to 250 respondents who are McDonald's customers. The results of the analysis using Structural Equation Modeling (SEM) show that product quality and promotion have a significant influence on brand image, both directly and indirectly through customer loyalty as a mediating variable. The Results – This finding shows that despite political pressure in the form of boycotts, McDonald's is able to maintain a strong brand image through a combination of consistent product quality, effective promotional strategies, and high customer loyalty. The Research Implications – This research provides theoretical and practical contributions to the development of marketing strategies in situations of reputation crisis and political pressure.
Copyright (c) 2025 Atikah Firyal Fahriah, Muhammad Roem Dzakwan, Muh Awal Ramadhani, Nuraisyah, Romansyah Sahabuddin, Fakhirah Husain (Author) https://creativecommons.org/licenses/by-sa/4.0
The Role of Stress as a Mediator Variable in the Influence of Learning Environment and Sleep Quality on Academic Motivation of Students in Makassar City
The Objectives – This study aims to examine and analyze the role of stress as a mediator variable in the influence of the learning environment and sleep quality on the academic motivation of students in Makassar City. The Methods – This research uses a quantitative approach with SEM. Data was collected from 250 respondents through an online questionnaire distributed through social media. The sampling technique used simple random sampling method. Each variable was measured using a Likert scale of 1-5. The Results – The results showed that stress acts as a significant mediator between learning environment and sleep quality on students' academic motivation. Although there is an inverse relationship between learning environment conditions and academic motivation, good sleep quality contributes to increased motivation. These findings emphasize the importance of stress management and learning environment improvement to support the academic achievement of university students in Makassar City. The Research Implications – The implications of this study suggest that stress serves as a mediator between learning environment and sleep quality on students' academic motivation. Therefore, it is important to develop stress management programs, improve the quality of the learning environment, and pay attention to students' sleep quality. This integrated approach is expected to improve the motivation and academic achievement of university students in Makassar City.
Copyright (c) 2025 Sultan Wahyu, Muh Harizah Ananta, Jilaninuri Sumardin, Muh Fahrizan Asy Syakur, Romansyah Sahabuddin, Fakhirah Husain (Author) https://creativecommons.org/licenses/by-sa/4.0
The Influence of Lecturer Roles and Teaching Methods on Student Motivation and Learning Satisfaction
The Objectives – This study aims to analyze the influence of lecturers' roles and teaching methods on students' learning motivation and satisfaction. The Methods – The research method used is quantitative with a survey approach through a questionnaire. Data were collected using questionnaires distributed to 250 students at universities in Indonesia. The independent variables include the role of lecturers (as facilitators, motivators, and evaluators) and teaching methods (lectures, discussions, and project-based learning), while the dependent variables are learning motivation and learning satisfaction. Data analysis was conducted using multiple linear regression with the assistance of SPSS 13.0 and Lisrel 8.50. The Results – The results of the study indicate that the role of lecturers and teaching methods have a significant influence on learning motivation (p < 0.05) and learning satisfaction (p < 0.05). Specifically, project-based learning methods contributed the most to learning satisfaction. The Research Implications – The implications of this research emphasize the importance for lecturers to continuously develop pedagogical competencies and to select varied teaching methods in order to enhance students' learning motivation and satisfaction. These findings can serve as a reference for educational institutions in designing more effective lecturer training programs and curricula
Copyright (c) 2025 Astyta Rianti Ramadhani, Muhammad Nursaldiaman, Muh Syahraka, Nurfauliah, Romansyah Sahabuddin, Fakhirah Husain (Author) https://creativecommons.org/licenses/by-sa/4.0
The Influence of Corporate Social Responsibility (CSR) and Company Size on Financial Performance in Manufacturing Companies Listed on the IDX in 2021-2023
The Objectives – to find out and analyze the Influence of Corporate Social Responsibility (CSR) and Company Size on Financial Performance in Manufacturing Companies Listed on the IDX in 2021-2023. The Methods/approaches – purposive sampling. Data collection techniques using secondary data. Data were obtained from 19 food and beverage sub-sector manufacturing companies for 3 years so that the sample used in this study was 57. The analysis tool used was SPSS 26 with multiple linear regression analysis method. The Results – The results showed that corporate social responsibility (CSR) had a positive and significant effect on financial performance with a regression coefficient value of 3.372 with a t count of 2.995 and a t table of 2.004 with a significance value of 0.004 <0.05, meaning that if the Corporate Social Responsibility (CSR) variable increases, the Return On Asset (ROA) also increases. The company size variable had a negative and significant effect on financial performance with a regression coefficient value of -0.230 with a t count of -13.469 and a t table of 2.004 with a significance value of 0.000 <0.05, if the Company Size variable increased, so the Return On Asset (ROA) decreased.
Copyright (c) 2025 Journal of Economics and Management Technologies https://creativecommons.org/licenses/by-sa/4.0/
The Effect of Discounts, Online Customer Ratings, and Online Customer Reviews on Consumer Purchase Intention in The Shopee Marketplace
Objectives – This study aims to examine and analyze the influence of discounts on consumer purchase intention, The influence of online customer ratings on consumer purchase intention, The influence of online customer reviews on consumer purchase intention, and The simultaneous influence of discounts, online customer ratings, and online customer reviews on consumer purchase intention on the Shopee marketplace. Methods/Approach – The sampling technique used in this study is probability sampling, specifically through the purposive sampling method. The Results - discounts (X1) have a positive and significant effect on buying interest (Y), online customer ratings (X2) have a positive and significant effect on buying interest (Y), online customer reviews (X3) have a positive and significant effect on buying interest (Y), and discounts, online customer ratings, online customer reviews simultaneously have a significant effect on purchasing interest.
The Influence of Profitability and Company Growth on Earnings Management in The Consumer Goods Industry Sector
Objectives - This study aims to identify the influence of Return on Assets (ROA), Return on Equity (ROE), and Company Growth on Earnings Management in the Consumer Goods Industry sector, specifically in the Cosmetics and Household Needs sub-sector listed on the Indonesia Stock Exchange. Methods - The analysis methods employed include descriptive analysis, classical assumption tests, multiple linear regression analysis, hypothesis testing (both partial and simultaneous), and the coefficient of determination test (R²). The results - Return on Assets (ROA) has a direct positive and significant effect on Earnings Management, with a significance level of 0.021. Return on Equity (ROE) also has a direct positive and significant effect on Earnings Management, with a significance level of 0.001. Company Growth likewise has a positive and significant effect on Earnings Management, with a significance level of 0.046, which is less than 0.05. Furthermore, ROA, ROE, and Company Growth simultaneously have a positive and significant effect on Earnings Management, with a significance level of 0.001.
The Influence of Packaging, Flavour Variants, Perceived Quality on Purchasing Decisions for Maros Salenrang Bread
In the food industry, especially in Micro, Small, and Medium Enterprises (MSMEs) or Small and Medium-sized Enterprises (SMEs) sector, understanding consumer behavior is a vital element in marketing strategy. This study aims to analyze the influence of packaging, flavor variants, and quality perceptions on consumer purchasing decisions on Maros Salenrang Bread products in Maros Regency. With a quantitative approach. The sampling was done by distributing questionnaires where the population was all consumers of Maros Salenrang bread with a sample of 96 respondents through the snowball sampling method and analyzed using SPSS version 26. Descriptive analysis was used in this investigation. Instruments including validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, determination coefficient test (r2), partial t test, and simultaneous f test were applied to test respondents' questionnaire responses. The results showed that the three independent variables packaging, flavor variants, and quality perceptions had a significant effect both partially and simultaneously on purchasing decisions
The Influence of Work Stress and Work Fatigue on Employee Turnover Intentions at PT Pegadaian (Persero) Regional Office VI Makassar
The aim of this study was to determine the effect of Work Stress and Job Fatigue on the turnover intention of PT Pegadaian (Persero) Regional Office VI Makassar The location of the object of this study was PT Pegadaian (Persero) Regional Office VI Makassar. This researcher used a quantitative approach and data collection by using a questionnaire. In this study, two independent variables were used, namely (X1) Job Stress and (X2) Job Fatigue and one dependent variable, namely (Y) turnover intention. The sample needed in this study was 54 respondents, and the data analysis techniques used were validity test, reliability test, multiple linear regression, t test, f test, and R2 determination coefficient test. This test was carried out using SPSS software version 26. Based on the results of the study, it was found that Based on the results of the t test, it shows that the work stress variable partially has a positive and insignificant effect on turnover intention, the work fatigue variable partially has a positive and significant effect on turnover intention, the work stress and work fatigue variables simultaneously have a positive and significant effect on turnover intention.