Journal of Economics and Management Technologies
type: channel
publisher: Candela Edutech Indonesia
language: en
publication name: Journal of Economics and Management Technologies
issn: 3109-2241
items: Beyond Market Return: Determinants of Jensen’s Alpha in Indonesian F&B Firms
items: Work From Anywhere Implementation in Human Resource Management: A Thematic Literature Review
items: Reconstructing Brand Meaning in a Local Community: A Study of Brand Glocalization in Sidrap Regency
items: What Drives Generation Z to Buy Thrift Footwear? Examining the Effects of Brand Authenticity, Social Media Marketing, and Perceived Value
items: Dark Patterns and Unconscious Purchase Decisions: The Mediating Effect of Emotional Manipulation in Indonesian E-Commerce
items: The Influence of Work Discipline and Self-Efficacy on Employee Performance at the Department of Agriculture and Food Security, Maros Regency
items: The Influence of Non Financial Compensation and Motivation on Employee Performance at PT Bank Rakyat Indonesia Unit Hasanuddin, Maros Branch
items: The Influence of Tax Knowledge and Perception on Compliance With Pph 21 Tax Reporting at The Library and Archives Service of South Sulawesi Province
items: The Influence of Work Environment and Work Stress on Employee Performance at Maros Salenrang Bakery
items: Challenges And Strategies For Improving Individual Taxpayer Compliance In The Digitalization Era
items: The Influence of TikTok Shop Social Media Promotion on Consumer Purchase Decisions (A Case Study of Bestie Perfume Store in Luwu Regency)
items: Purr-suasion in Action: How Catvertising BoostsBrand Recall through Cognitive Fluency
items: The Influence of Electronic Word of Mouth (E-WOM) and Customer Trust on Purchasing Decisions in TikTok Shop(Case Study of STIE Makassar Maju Students)
items: The Influence of Shopping Motivation and Shopping Lifestyle on E-Impulsive Buying on the Shopee Marketplace (Case Study of Graha Prima Computer Students)
items: The Influence of Price, Brand Trust, and Transaction Security on Purchase Intention for Fashion Products on TikTok Shop (a Study on Men's Fashion Brand Manzone)
items: Financial Performance and Valuation Analysis of PT. Sumber Alfaria Trijaya Tbk: Quantitative Insights for Decision-Making
items: The Effect of Product Quality and Promotion on Mcdonald's Brand Image Through Customer Loyalty in The Middle of The Pro-Zionist Boikot Issue
items: The Role of Stress as a Mediator Variable in the Influence of Learning Environment and Sleep Quality on Academic Motivation of Students in Makassar City
items: The Influence of Lecturer Roles and Teaching Methods on Student Motivation and Learning Satisfaction
items: The Influence of Corporate Social Responsibility (CSR) and Company Size on Financial Performance in Manufacturing Companies Listed on the IDX in 2021-2023
items: The Effect of Discounts, Online Customer Ratings, and Online Customer Reviews on Consumer Purchase Intention in The Shopee Marketplace
items: The Influence of Profitability and Company Growth on Earnings Management in The Consumer Goods Industry Sector
items: The Influence of Packaging, Flavour Variants, Perceived Quality on Purchasing Decisions for Maros Salenrang Bread
items: The Influence of Work Stress and Work Fatigue on Employee Turnover Intentions at PT Pegadaian (Persero) Regional Office VI Makassar

Beyond Market Return: Determinants of Jensen’s Alpha in Indonesian F&B Firms
type: item
description: The Objectives – This study examines whether Indonesian food and beverage (F&B) firms generated returns above those implied by market risk during 2021–2025, and investigates whether profitability, leverage, inflation, and the policy interest rate help explain risk-adjusted performance as measured by Jensen’s Alpha. The Methods/approaches – Annual Jensen’s Alpha was calculated for six F&B issuers listed on the Indonesia Stock Exchange (30 firm-year observations, 2021–2025) and regressed on return on assets, the debt-to-equity ratio, inflation, and the Bank Indonesia 7-Day Reverse Repo Rate, controlling for firm size, using a preliminary pooled OLS model ahead of a full panel-data estimation. The Results – Average Jensen’s Alpha across the sample was −6.82 percent, with only 2022 recording a positive industry-wide alpha. The pooled model explained little of the variation (R² = 0.231) and none of the five predictors was statistically significant, while variance inflation factors indicated severe multicollinearity. The Research Implications – The findings suggest F&B stocks did not consistently outperform risk-adjusted benchmarks, challenging the assumption of intrinsic defensive alpha in the sector. A panel-data strategy with fixed- and random-effects estimation is outlined to refine these estimates and support more cautious, risk-adjusted evaluation of consumer-staples equities
subject: Articles
  topic: section
subject: Risk-Adjusted Performance
  topic: keywords
subject: ; Food and Beverage Industry;
  topic: keywords
subject: Inflation
  topic: keywords
subject: Interest Rate
  topic: keywords
subject: Jensen Alpha
  topic: keywords
creator: Rijal Alim
creator: Rahmat Burhamzah
rights: Copyright (c) 2026 Rijal Alim, Rahmat Burhamzah (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-30
publication date: 2026-08-30
starting page: 111
ending page: 123
doi: 10.63288/jemtech.v2i2.24

Work From Anywhere Implementation in Human Resource Management: A Thematic Literature Review
type: item
description: The Objectives –. This study aims to synthesize the determinants, implementation challenges, and organizational outcomes of Work From Anywhere (WFA) from a Human Resource Management (HRM) perspective.The Methods/approaches –. A literature review was conducted using 33 Scopus-indexed articles retrieved with the keyword "Work From Anywhere". The search was limited to publications from 2020–2026, document type Article, subject area Business, Management and Accounting, and English-language publications. The selected studies were analyzed using a thematic synthesis approach.The Results – Indicate that successful Work From Anywhere implementation is influenced by leadership, communication, organizational trust, digital readiness, and adaptive HRM practices. The review also identifies major implementation challenges, including technostress, blurred work-life boundaries, and social isolation. When effectively managed, WFA contributes to improved employee performance, psychological well-being, work–life balance, talent retention, and organizational agility. The Research Implications – This review integrates fragmented evidence into three major themes, implementation determinants, implementation challenges, and organizational outcomes providing a comprehensive HRM perspective on Work From Anywhere. The findings offer a useful reference for future research and support organizations in developing effective and sustainable flexible work policies.
subject: Articles
  topic: section
subject: work from anywhere
  topic: keywords
subject: human resource management
  topic: keywords
subject: literature review
  topic: keywords
subject: workplace flexibility
  topic: keywords
creator: Sri Astuti Nasir
creator: Anang Setiawan
rights: Copyright (c) 2026 Sri Astuti Nasir, Anang Setiawan (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-29
publication date: 2026-08-29
starting page: 97
ending page: 110
doi: 10.63288/jemtech.v2i2.23

Reconstructing Brand Meaning in a Local Community: A Study of Brand Glocalization in Sidrap Regency
type: item
description: Objectives: This study examines how the global streetwear brand Volcom has been reconstructed as a marker of cross-generational, collective identity within Sidrap Regency, South Sulawesi, Indonesia. It investigates the local meanings attached to the brand, the grassroots mechanisms driving this reconstruction, and the reasons behind its extension into non-commercial display practices. Methods: Using a qualitative case study design bounded by the phenomenon rather than a fixed location, the study draws on in-depth interviews with five purposively selected key informants across four groups (young consumers, adult consumers, community figures, and local retailers), supplemented by netnographic observation of public social media content and contextual field observation. Data were analyzed using thematic analysis. Results: Findings reveal that Volcom's original association with Californian subculture has undergone de-subculturalization, being re-signified as a symbol of regional solidarity and kinship. This reconstruction is sustained through intergenerational transmission, the curatorial role of local retailers, and social media amplification such as the "Jambul Volcom" trend. Community members further extend the brand's logo into non-commercial spaces, including vehicles and household décor, distinguishing between commercial and cultural authenticity as they do so. Research Implications: The study extends meaning transfer, glocalization, brand community, and extended self theories by demonstrating that brand meaning reconstruction can occur as an emergent, community-driven process that is spatially concentrated rather than geographically dispersed. It offers brand managers insight into how organic, grassroots brand equity can form independently of formal marketing strategy.
subject: Articles
  topic: section
subject: Brand Glocalization
  topic: keywords
subject: Brand Meaning Reconstruction
  topic: keywords
subject: Consumer Culture Theory
  topic: keywords
subject: Brand Community
  topic: keywords
subject: Local Identity
  topic: keywords
creator: Achmad Ridha
creator: Leny Yuliana
creator: Fitriani
creator: Lidya Anastasya
creator: Ayzhary Nuhril Muthmainnah N
rights: Copyright (c) 2026 Achmad Ridha, Leny Yuliana, Fitriani, Lidya Anastasya, Ayzhary Nuhril Muthmainnah N (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-29
publication date: 2026-08-29
starting page: 80
ending page: 96
doi: 10.63288/jemtech.v2i2.22

What Drives Generation Z to Buy Thrift Footwear? Examining the Effects of Brand Authenticity, Social Media Marketing, and Perceived Value
type: item
description: The Objectives –This study aims to analyze the influence of Brand Authenticity, Social Media Marketing, and Perceived Value on thrift shoe purchasing decisions among Generation Z consumers in Makassar City. The main objective of this study is to determine the most dominant variables in influencing purchasing decisions in the rapidly growing thrift fashion business among Gen Z. The Methods/approaches –This study employed a quantitative approach with multiple linear regression analysis. Data were collected from 95 Generation Z respondents in Makassar City through an online questionnaire distributed through social media. The sampling technique used purposive sampling, with respondents aged 18–27 years old and having purchased thrift shoes at least once in the past year. Each variable was measured using a 5-point Likert scale based on theoretical indicators. The Results –The results of the study indicate that three variables—Brand Authenticity, Social Media Marketing, and Perceived Value—have a positive and significant partial effect on purchasing decisions. Among the three, Brand Authenticity has a dominant influence with the highest regression coefficient value. This confirms that the perception of product authenticity is a key factor in shaping thrift shoe purchasing decisions among Gen Z Makassar residents. The Research Implications –This research contributes to the understanding of Generation Z consumer behavior in the thrift fashion market, particularly in the footwear category. The managerial implications of this research suggest that thrift shoe businesses need to maintain product authenticity and transparency, optimize marketing strategies through social media, and enhance consumer value perceptions to improve purchasing decisions and competitiveness in the sustainable fashion market.
subject: Articles
  topic: section
subject: Brand Authenticity
  topic: keywords
subject: Social Media Marketing
  topic: keywords
subject: Perceived Value
  topic: keywords
subject: Purchasing Decisions
  topic: keywords
subject: Thrift Shoes
  topic: keywords
creator: Azlan Azhari
creator: Hasnidar Hasnidar
rights: Copyright (c) 2026 Azlan Azhari, Hasnidar Hasnidar (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-29
publication date: 2026-08-29
starting page: 63
ending page: 79
doi: 10.63288/jemtech.v2i2.21

Dark Patterns and Unconscious Purchase Decisions: The Mediating Effect of Emotional Manipulation in Indonesian E-Commerce
type: item
description: Dark patterns deceptive interface design techniques embedded in digital shopping platforms have attracted growing scholarly attention due to their capacity to subvert consumer autonomy. However, the psychological mechanism through which dark patterns translate into unconscious purchase decisions remains insufficiently theorised. This study examines the direct effect of dark patterns on unconscious purchase decisions and the mediating role of emotional manipulation in this relationship. Using a quantitative approach, data were collected via structured questionnaire from 220 active users of digital shopping platforms in Indonesia and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Results indicate that dark patterns positively and significantly influence both emotional manipulation and unconscious purchase decisions. Emotional manipulation significantly mediates the relationship between dark patterns and unconscious purchase decisions, with the mediation type confirmed as partial. The model explains 61% of variance in unconscious purchase decisions. These findings extend deceptive design theory by foregrounding affect as a central mechanism of consumer exploitation and carry practical implications for platform regulation, digital consumer protection, and ethical interface design.
subject: Articles
  topic: section
subject: Dark Patterns
  topic: keywords
subject: Emotional Manipulation
  topic: keywords
subject: Unconscious Purchase Decision
  topic: keywords
subject: Deceptive Design
  topic: keywords
subject: Consumer Behavior
  topic: keywords
creator: Achmad Ridha
creator: Hasnidar Hasnidar
creator: Samsu Alam S
rights: Copyright (c) 2026 Achmad Ridha, Hasnidar Hasnidar, Samsu Alam S (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 50
ending page: 62
doi: 10.63288/jemtech.v2i1.20

The Influence of Work Discipline and Self-Efficacy on Employee Performance at the Department of Agriculture and Food Security, Maros Regency
type: item
description: The Objectives – This study aims to determine the influence of work discipline and self-efficacy on the performance of employees in Maros Regency. The main objective of this study is to determine whether work discipline and self-efficacy have a significant influence on the dominant factors that influence the performance of employees in the Maros Regency service. The Methods/approaches -This study uses quantitative methods and data collection using questionnaires. In this study, two independent variables are used, namely (X1) Work discipline and (X2) Self-efficacy and one dependent variable, namely (Y) Employee performance. The sample required in this study is 101 respondents, and the data analysis techniques used are descriptive statistical tests, validity tests, reliability tests, multiple linear regression, t-tests, f-tests, and coefficients of determination R2. This test was carried out using SPSS software vol 25. The Results – The results of the t-test study indicate that the work discipline variable has no positive and insignificant effect on employee performance, while the self-efficacy variable has a positive and significant effect on employee performance. Based on the results of the f-test, the work discipline and self-efficacy variables have a simultaneous effect on employee performance. The Research Implications – This research contributes to the understanding of employee behavior in the service so that discipline is maintained and the self-efficacy given to the service continues to run smoothly
subject: Articles
  topic: section
subject: Work discipline
  topic: keywords
subject: self-efficacy
  topic: keywords
subject: and employee performance
  topic: keywords
creator: Riswahyudi
creator: Jusri
creator: Sundari Rahman
rights: Copyright (c) 2025 Riswahyudi, Jusri, Sundari Rahman (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 155
ending page: 170
doi: 10.63288/jemtech.v1i3.14

The Influence of Non Financial Compensation and Motivation on Employee Performance at PT Bank Rakyat Indonesia Unit Hasanuddin, Maros Branch
type: item
description: The Objectives – This study aims to determine the Influence of Non-Financial Compensation and Motivation on Employee Performance at PT BRI Unit Hasanuddin, Maros Branch. The Methods/Approaches – This study employed a quantitative approach with a survey method. The survey method was used to collect data from respondents through a structured questionnaire. The population in this study included all employees of PT BRI Unit Hasanuddin, Maros Branch, with a total of 35 employees. Due to the relatively small population, this study used the Saturated Sampling Technique. The Results – The results of the t-test study indicate that the non-financial compensation variable does not significantly influence employee performance in this study, while the Motivation variable has a positive and significant influence on Employee Performance. And based on the results of the f-test, it shows that the Non-Financial Compensation and Motivation variables have a significant influence simultaneously on Employee Performance. The Research Implications – This research contributes to the practical understanding for PT BRI Unit Hasanuddin that providing good non-financial compensation (such as challenging work and a comfortable work environment) and strong motivation can significantly improve employee performance
subject: Articles
  topic: section
subject: Non financial compensation
  topic: keywords
subject: motivation
  topic: keywords
subject: employee performance.
  topic: keywords
creator: Nur Hilma
creator: Jusri Jusri
creator: Mulawarman Munsyir
rights: Copyright (c) 2026 Nur Hilma, Jusri Jusri, Mulawarman Munsyir (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 10
ending page: 24
doi: 10.63288/jemtech.v2i1.17

The Influence of Tax Knowledge and Perception on Compliance With Pph 21 Tax Reporting at The Library and Archives Service of South Sulawesi Province
type: item
description: The Objectives – This study aims to analyze the influence of tax knowledge, tax perception, and their simultaneous effect on the tax reporting compliance of employees at the Library and Archives Service of South Sulawesi Province. The Methods/approaches – This study uses a quantitative descriptive approach. The data used consist of instruments in the form of questionnaires, which are designed in such a way as to be able to collect relevant and appropriate information regarding the influence of tax knowledge and perceptions on tax reporting compliance at the Library and Archives Service of South Sulawesi Province. Yhe data are then analyzed using several tests, such as validity test, reliability test, classical assumption test, hypothesis test, and multiple linear analysis. The Results – The result show that the influence of tax knowledge and tax perception, as a partial and simultaneous effect on the tax reporting compliance of employees at the Library and Archives Service of South Sulawesi Province. The Research Implications – This study is expected to provide practical insights for the Library and Archives Service of South Sulawesi Province and enrich academic references on tax reporting compliance.
subject: Articles
  topic: section
subject: Tax Knowledge
  topic: keywords
subject: Tax Perception
  topic: keywords
subject: Reporting Compliance
  topic: keywords
subject: Article 21 Income Tax
  topic: keywords
subject: Government Institutions
  topic: keywords
creator: Nur Asyiah
creator: Darma wati
creator: Yudi Satria
rights: Copyright (c) 2025 NurAsyiah, Darmawati, Yudisatria (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 171
ending page: 176
doi: 10.63288/jemtech.v1i3.15

The Influence of Work Environment and Work Stress on Employee Performance at Maros Salenrang Bakery
type: item
description: Objectives – This study aims to determine the effect of the work environment on employee performance at Maros Salenrang Bakery, to determine the effect of work stress on performance at Maros Salenrang Bakery, and to determine the combined effect of the work environment and work stress at Maros Salenrang Bakery. The Methods/Approaches – This study employed a quantitative research approach, which involved collecting data from a specific population or sample, using measurement tools, and conducting quantitative statistical analysis to test hypotheses. The sample consisted of 50 employees from Maros Salenrang Bakery. The Results – The results of the study indicate that, when analyzed individually, the work environment variable has a positive and significant effect on employee performance, with a significance level of 0.001. Meanwhile, the work stress variable does not have a significant effect on employee performance, with a significance level of 0.291. Simultaneously, both variables—work environment and work stress—have a positive and significant effect on employee performance, with a significance value of 0.001, at Maros Salenrang Bakery. Research Implications – This study is expected to serve as a basis for understanding how the work environment and work stress influence employee performance at Maros Salenrang Bakery, as well as a source of information for companies and the general public.
subject: Articles
  topic: section
subject: Work Environment
  topic: keywords
subject: Work Stress
  topic: keywords
subject: Employee Performance
  topic: keywords
creator: Nuraliyah S.
creator: Jusri Jusri
creator: Sundari Rahman
rights: Copyright (c) 2026 Nuraliyah S., Jusri Jusri, Sundari Rahman (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 32
ending page: 49
doi: 10.63288/jemtech.v2i1.19

Challenges And Strategies For Improving Individual Taxpayer Compliance In The Digitalization Era
type: item
description: This study aims to identify the main challenges hindering individual taxpayer compliance in the digital era and formulate strategies to overcome them. The rapid development of the digital economy has created complex new transaction models and income sources, creating difficulties for both tax authorities and taxpayers. The research method used is a literature study with a qualitative approach to analyze secondary data from scientific journals, government reports, and related publications. The analysis results indicate that the main challenges include the complexity of digital income tracking, the digital tax literacy gap among the public, data security and privacy issues, and suboptimal regulatory adaptation. As solutions, this study proposes several strategies. These strategies include simplifying digital-based tax services, utilizing big data analysis for oversight, improving tax education through digital platforms, and strengthening collaboration with third parties such as digital economy platforms. In conclusion, improving taxpayer compliance in the digital era requires an integrated approach that combines technological innovation with policies oriented towards taxpayer convenience and trust.
subject: Articles
  topic: section
subject: Tax Compliance
  topic: keywords
subject: Individual Taxpayers
  topic: keywords
subject: Tax Administration
  topic: keywords
creator: Rahmat Burhamzah
creator: A. Reski Almaida Dg Macenning
rights: Copyright (c) 2026 Rahmat Burhamzah, A. Reski Almaida Dg Macenning (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 25
ending page: 31
doi: 10.63288/jemtech.v2i1.18

The Influence of TikTok Shop Social Media Promotion on Consumer Purchase Decisions (A Case Study of Bestie Perfume Store in Luwu Regency)
type: item
description: This study aims to understand the influence of Promotion and TikTok Shop Social Media, both partially and simultaneously, on Consumer Purchase Decisions at Bestie Parfum Store, Luwu Regency. The research was conducted over a period of five (5) months, from March to July 2025. The type of research employed is quantitative. The population of this study includes all customers who have purchased perfume products at Bestie Parfum Store, with a total sales volume of 5,210 bottles. The sample size consists of 98 respondents, determined using the Slovin formula with a 10% margin of error. Data were collected through questionnaires and analyzed using reliability tests, validity tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²) with the assistance of SPSS version 25. The findings of this study indicate that Promotion has a positive and significant partial influence on Consumer Purchase Decisions, with a t-value of 4.330 and a significance level of 0.000 < 0.05. Likewise, TikTok Shop Social Media also exerts a positive and significant partial influence on Consumer Purchase Decisions, with a t-value of 3.105 and a significance level of 0.003 < 0.05. Simultaneously, Promotion and TikTok Shop Social Media have a significant influence on Consumer Purchase Decisions, as indicated by an F-value of 26.799, which is greater than the F-table value of 3.09, at a significance level of 0.000 < 0.05.
subject: Articles
  topic: section
subject: Promotion
  topic: keywords
subject: TikTok Shop Social Media
  topic: keywords
subject: Consumer Decision
  topic: keywords
creator: M Fikram Al Hidayat
creator: Jusri Jusri
creator: Mulawarman Munsyir
rights: Copyright (c) 2026 M Fikram Al Hidayat, Jusri Jusri, Mulawarman Munsyir (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 1
ending page: 9
doi: 10.63288/jemtech.v2i1.16

Purr-suasion in Action: How Catvertising BoostsBrand Recall through Cognitive Fluency
type: item
description: The Objectives – This study investigates how catvertising, or the strategic use of cat imagery in social-media advertising, influences brand recall through the mediating role of cognitive fluency. The research aims to understand how emotional engagement and cognitive simplicity jointly enhance advertising effectiveness in digital environments. The Methods/approaches – Using a quantitative, cross-sectional approach, data were collected from 100 active social-media users aged 18–35 in Makassar City, Indonesia. Respondents were exposed to simulated social-media advertisements containing or excluding cat imagery and subsequently completed a seven-point Likert-scale questionnaire measuring catvertising, cognitive fluency, and brand recall. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method, consisting of two stages: outer-model and inner-model evaluation. The Results – The results reveal that catvertising has a significant positive effect on brand recall, while cognitive fluency also enhances recall independently. However, the interaction effect between catvertising and cognitive fluency is not significant, indicating that emotional appeal and processing ease operate as parallel rather than moderating mechanisms. The Research Implications – These findings contribute to the theoretical integration of affective and cognitive perspectives in digital advertising research and highlight the importance of emotionally resonant yet cognitively simple designs. For practitioners, the study emphasizes the managerial relevance of incorporating familiar and emotionally appealing visuals to strengthen brand memorability in competitive social-media contexts.
subject: Articles
  topic: section
subject: Catvertising
  topic: keywords
subject: Cognitive Fluency
  topic: keywords
subject: Brand Recall
  topic: keywords
subject: Social Media Advertising
  topic: keywords
subject: Digital Marketing
  topic: keywords
creator: Achmad Ridha
creator: Hasisa Haruna
creator: Fina Ruzika Zaimar
creator: Wiwin Riski Windarsari
creator: Adriansyah
rights: Copyright (c) 2025 Achmad Ridha, Hasisa Haruna, Fina Ruzika Zaimar, Wiwin Riski Windarsari, Adriansyah (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-04
publication date: 2025-12-04
starting page: 130
ending page: 140
doi: 10.63288/jemtech.v1i3.12

The Influence of Electronic Word of Mouth (E-WOM) and Customer Trust on Purchasing Decisions in TikTok Shop(Case Study of STIE Makassar Maju Students)
type: item
description: The Objectives – This study aims to determine the influence of Electronic Word of Mouth (e-WOM) on Purchasing Decisions in TikTok Shop, 2) The influence of Customer Trust on Purchasing Decisions in TikTok Shop, 3) The influence of Electronic Word of Mouth (e-WOM) & Customer Trust simultaneously on Purchasing Decisions in TikTok Shop. The Methods/approaches – Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian Asosiatif kausal. Data dikumpulkan melalui penyebaran kuesioner offline yang disebarkan secara langsung dan kuesioner online melalui Google Form. Setiap variabel diukur dengan skala Likert kemudian diolah melalui SPSS 25 dimana analisis data yang tepat ialah analisis regresi linear berganda, uji t-parsial, dan uji F, dan uji koefisien detrminan. Teknik pengambilan sampel menggunakan metode purposive sampling dengan sampel akhir 81 responden mengggunakan rumus slovin. The Results – The results of the study indicate that electronic word of mouth and customer trust partially influence purchasing decisions. These two variables form a strong synergy in creating confidence and a sense of security when shopping at TikTok Shop. Therefore, it can be concluded that e-WOM and customer trust simultaneously act as important determinants in driving purchasing decisions of STIE Makassar Maju students. The Research Implications – This research contributes to the understanding of consumer behavior in social commerce, particularly on TikTok Shop. TikTok Shop needs to improve the quality of review content by encouraging buyers to provide more detailed reviews, demonstrating integrity by sending products as described, strengthening their ability to provide prompt service, and maintaining sincere communication to ensure consumers feel safe and comfortable shopping.
subject: Articles
  topic: section
subject: Electronic Word Of Mouth
  topic: keywords
subject: Customer Trust
  topic: keywords
subject: buying decision
  topic: keywords
creator: Indriani Jumarlang
creator: Sultan Sultan
creator: Risman Risman
rights: Copyright (c) 2025 Indriani Jumarlang, Sultan Sultan, Risman Risman (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 141
ending page: 154
doi: 10.63288/jemtech.v1i3.13

The Influence of Shopping Motivation and Shopping Lifestyle on E-Impulsive Buying on the Shopee Marketplace (Case Study of Graha Prima Computer Students)
type: item
description: The Objectives – This study aims to determine 1) The influence of shopping motivation on e-impulsive buying on the Shopee marketplace, 2) The influence of shopping lifestyle on e-impulsive buying on the Shopee marketplace, 3) The influence of shopping motivation & shopping lifestyle simultaneously on e-impulsive buying on the Shopee marketplace. The Methods/approaches – This study uses a quantitative approach with a comparative causal research type. Data were collected through the distribution of offline questionnaires distributed directly. Each variable was measured with a Likert scale and then processed through SPSS 25 where the appropriate data analysis was multiple linear regression analysis, partial t-test, and F-test. The sampling technique used a purposive sampling method with a final sample of 104 respondents using the Slovin formula. The Results – The research results show that shopping motivation and shopping lifestyle, both partially and simultaneously, influence e-impulsive buying. The emergence of positive emotions, the practicality of the Shopee marketplace, the presence of circulating trends, a high level of lifestyle, and the influence of external factors such as advertising, discounts, and prices confirm that these are triggers for e-impulsive buying. The Research Implications – This research contributes to the understanding of e-impulsive buying behavior on the Shopee marketplace. Shopee needs to develop more effective business strategies to address the factors influencing e-impulsive buying, such as considering the influence of shopping motivation and shopping lifestyle.
subject: Articles
  topic: section
subject: Shopping Motivation
  topic: keywords
subject: Shopping Lifestyle
  topic: keywords
subject: Impulsive Buying
  topic: keywords
creator: Astina Bintang
creator: Jusri Jusri
creator: Adi Adi
rights: Copyright (c) 2025 Astina Bintang, Jusri Jusri, Adi Adi (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-04
publication date: 2025-12-04
starting page: 116
ending page: 129
doi: 10.63288/jemtech.v1i3.11

The Influence of Price, Brand Trust, and Transaction Security on Purchase Intention for Fashion Products on TikTok Shop (a Study on Men's Fashion Brand Manzone)
type: item
description: The Objectives –This study aims to analyze the influence of price, brand trust, and transaction security on consumer purchase intention for men's fashion brand Manzone through the TikTok Shop platform. The primary objective of this study is to determine the dominant factors influencing consumer purchase intention in the context of social commerce.The Methods/Approaches –This study employed a quantitative approach with multiple linear regression analysis. Data were collected from 95 respondents through an online questionnaire distributed through social media. The sampling technique used accidental sampling, with respondents being TikTok Shop users who had purchased Manzone products in the past two years. Each variable was measured using a Likert scale based on theoretical indicators.The Results –The results of the study indicate that all three variables—Price, Brand Trust, and Transaction Security—have a positive and significant partial effect on Purchase Intention. Of the three, Price has the dominant influence, with the highest regression coefficient. This confirms that price perception is a key factor in shaping consumer purchasing decisions on TikTok Shop.The Research Implications –This research contributes to the understanding of consumer behavior in social commerce, particularly in the men's fashion sector. The managerial implications of this research suggest that Manzone needs to optimize its pricing strategy, build strong brand trust, and ensure a secure transaction system to increase consumer purchasing interest and competitiveness in the digital marketplace.
subject: Articles
  topic: section
subject: price
  topic: keywords
subject: brand trust
  topic: keywords
subject: transaction security
  topic: keywords
subject: Purchase Interest
  topic: keywords
creator: Azlan Azhari
rights: Copyright (c) 2025 Azlan Azhari (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-26
publication date: 2025-08-26
starting page: 66
ending page: 83
doi: 10.63288/jemtech.v1i2.7

Financial Performance and Valuation Analysis of PT. Sumber Alfaria Trijaya Tbk: Quantitative Insights for Decision-Making
type: item
description: The Objectives – This study aims to analyze the financial performance and stock valuation of PT Sumber Alfaria Trijaya Tbk (AMRT) as a basis for investment decision-making. The Methods/approaches – The research employs a quantitative descriptive approach, utilizing financial ratio analysis and the Price Earnings Ratio (PER) method to calculate the intrinsic value of the company’s stock. The data used consists of audited financial reports of PT Sumber Alfaria Trijaya Tbk for the period 2020 to 2024. Financial performance is evaluated using key ratios, including Return on Equity (ROE), Dividend Payout Ratio (DPR), Earnings per Share (EPS), Dividend per Share (DPS), and Price Earnings Ratio (PER). The Results – The results indicate that the company’s financial performance remained stable over the observed period, with an average ROE of 22.72% and consistent growth in EPS and DPS. The intrinsic value of the stock was estimated at IDR 2,852.39 for the second quarter (Q2) of 2025, while the market closing price in Q2 2025 was IDR 2,390.00. The comparison shows that the intrinsic value exceeds the market price, indicating that the stock is in an undervalued condition. Based on these findings, the study concludes that PT Sumber Alfaria Trijaya Tbk has solid financial fundamentals, and its stock price does not fully reflect its intrinsic value. The investment recommendation resulting from this analysis is to buy the stock, as it offers potential capital gains for investors. The Research Implications – This research is expected to contribute practical insights for investors and enrich the academic discussion on fundamental analysis in the retail sector.
subject: Articles
  topic: section
subject: Financial Performance
  topic: keywords
subject: Intrinsic Value
  topic: keywords
subject: Stock Valuation
  topic: keywords
subject: Price Earnings Ratio
  topic: keywords
subject: Investment Decision
  topic: keywords
creator: Indri Iswardhani
rights: Copyright (c) 2025 Indri Iswardhani (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-26
publication date: 2025-08-26
starting page: 56
ending page: 65
doi: 10.63288/jemtech.v1i2.6

The Effect of Product Quality and Promotion on Mcdonald's Brand Image Through Customer Loyalty in The Middle of The Pro-Zionist Boikot Issue
type: item
description: The Objectives – This study aims to analyze the effect of product quality and promotional strategies on McDonald's brand image through customer loyalty, especially in the context of the growing pro-Zionist boycott issue in Indonesia. The Methods – An explanatory quantitative approach was used with data collection through a closed questionnaire to 250 respondents who are McDonald's customers. The results of the analysis using Structural Equation Modeling (SEM) show that product quality and promotion have a significant influence on brand image, both directly and indirectly through customer loyalty as a mediating variable. The Results – This finding shows that despite political pressure in the form of boycotts, McDonald's is able to maintain a strong brand image through a combination of consistent product quality, effective promotional strategies, and high customer loyalty. The Research Implications – This research provides theoretical and practical contributions to the development of marketing strategies in situations of reputation crisis and political pressure.
subject: Articles
  topic: section
subject: Product Quality
  topic: keywords
subject: Promotion
  topic: keywords
subject: Customer Loyalty
  topic: keywords
subject: Brand Image
  topic: keywords
subject: Boycott
  topic: keywords
subject: McDonald’s
  topic: keywords
creator: Atikah Firyal Fahriah
creator: Muhammad Roem Dzakwan
creator: Muh Awal Ramadhani
creator: Nuraisyah
creator: Hasnidar
rights: Copyright (c) 2025 Atikah Firyal Fahriah, Muhammad Roem Dzakwan, Muh Awal Ramadhani, Nuraisyah, Romansyah Sahabuddin, Fakhirah Husain (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-31
publication date: 2025-08-31
starting page: 84
ending page: 93
doi: 10.63288/jemtech.v1i2.8

The Role of Stress as a Mediator Variable in the Influence of Learning Environment and Sleep Quality on Academic Motivation of Students in Makassar City
type: item
description: The Objectives – This study aims to examine and analyze the role of stress as a mediator variable in the influence of the learning environment and sleep quality on the academic motivation of students in Makassar City. The Methods – This research uses a quantitative approach with SEM. Data was collected from 250 respondents through an online questionnaire distributed through social media. The sampling technique used simple random sampling method. Each variable was measured using a Likert scale of 1-5. The Results – The results showed that stress acts as a significant mediator between learning environment and sleep quality on students' academic motivation. Although there is an inverse relationship between learning environment conditions and academic motivation, good sleep quality contributes to increased motivation. These findings emphasize the importance of stress management and learning environment improvement to support the academic achievement of university students in Makassar City. The Research Implications – The implications of this study suggest that stress serves as a mediator between learning environment and sleep quality on students' academic motivation. Therefore, it is important to develop stress management programs, improve the quality of the learning environment, and pay attention to students' sleep quality. This integrated approach is expected to improve the motivation and academic achievement of university students in Makassar City.
subject: Articles
  topic: section
subject: learning environtment
  topic: keywords
subject: sleep quality
  topic: keywords
subject: stress
  topic: keywords
subject: Academic Motivation
  topic: keywords
creator: Sultan Wahyu
creator: Muh Harizah Ananta
creator: Jilaninuri Sumardin
creator: Muh Fahrizan Asy Syakur
creator: Romansyah Sahabuddin
creator: Fakhirah Husain
rights: Copyright (c) 2025 Sultan Wahyu, Muh Harizah Ananta, Jilaninuri Sumardin, Muh Fahrizan Asy Syakur, Romansyah Sahabuddin, Fakhirah Husain (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-31
publication date: 2025-08-31
starting page: 105
ending page: 115
doi: 10.63288/jemtech.v1i2.10

The Influence of Lecturer Roles and Teaching Methods on Student Motivation and Learning Satisfaction
type: item
description: The Objectives – This study aims to analyze the influence of lecturers' roles and teaching methods on students' learning motivation and satisfaction. The Methods – The research method used is quantitative with a survey approach through a questionnaire. Data were collected using questionnaires distributed to 250 students at universities in Indonesia. The independent variables include the role of lecturers (as facilitators, motivators, and evaluators) and teaching methods (lectures, discussions, and project-based learning), while the dependent variables are learning motivation and learning satisfaction. Data analysis was conducted using multiple linear regression with the assistance of SPSS 13.0 and Lisrel 8.50. The Results – The results of the study indicate that the role of lecturers and teaching methods have a significant influence on learning motivation (p < 0.05) and learning satisfaction (p < 0.05). Specifically, project-based learning methods contributed the most to learning satisfaction. The Research Implications – The implications of this research emphasize the importance for lecturers to continuously develop pedagogical competencies and to select varied teaching methods in order to enhance students' learning motivation and satisfaction. These findings can serve as a reference for educational institutions in designing more effective lecturer training programs and curricula
subject: Articles
  topic: section
subject: lecturer role
  topic: keywords
subject: teaching methods
  topic: keywords
subject: learning motivation
  topic: keywords
subject: learning satisfaction
  topic: keywords
subject: Students
  topic: keywords
creator: Astyta Rianti Ramadhani
creator: Muhammad Nursaldiaman
creator: Muh Syahraka
creator: Nurfauliah
creator: Romansyah Sahabuddin
creator: Fakhirah Husain
rights: Copyright (c) 2025 Astyta Rianti Ramadhani, Muhammad Nursaldiaman, Muh Syahraka, Nurfauliah, Romansyah Sahabuddin, Fakhirah Husain (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-31
publication date: 2025-08-31
starting page: 94
ending page: 104
doi: 10.63288/jemtech.v1i2.9

The Influence of Corporate Social Responsibility (CSR) and Company Size on Financial Performance in Manufacturing Companies Listed on the IDX in 2021-2023
type: item
description: The Objectives – to find out and analyze the Influence of Corporate Social Responsibility (CSR) and Company Size on Financial Performance in Manufacturing Companies Listed on the IDX in 2021-2023. The Methods/approaches – purposive sampling. Data collection techniques using secondary data. Data were obtained from 19 food and beverage sub-sector manufacturing companies for 3 years so that the sample used in this study was 57. The analysis tool used was SPSS 26 with multiple linear regression analysis method. The Results – The results showed that corporate social responsibility (CSR) had a positive and significant effect on financial performance with a regression coefficient value of 3.372 with a t count of 2.995 and a t table of 2.004 with a significance value of 0.004 <0.05, meaning that if the Corporate Social Responsibility (CSR) variable increases, the Return On Asset (ROA) also increases. The company size variable had a negative and significant effect on financial performance with a regression coefficient value of -0.230 with a t count of -13.469 and a t table of 2.004 with a significance value of 0.000 <0.05, if the Company Size variable increased, so the Return On Asset (ROA) decreased.
subject: Articles
  topic: section
subject: Financial Performance (ROA)
  topic: keywords
subject: Corporate Social Responsibility
  topic: keywords
subject: Company Size
  topic: keywords
creator: Fatimah Az Zahara
creator: Darmawati
creator: Ekea Multi Febriyanti
rights: Copyright (c) 2025 Journal of Economics and Management Technologies https://creativecommons.org/licenses/by-sa/4.0/
date: 2025-05-10
publication date: 2025-05-10
starting page: 17
ending page: 29
doi: 10.63288/jemtech.v1i1.3

The Effect of Discounts, Online Customer Ratings, and Online Customer Reviews on Consumer Purchase Intention in The Shopee Marketplace
type: item
description: Objectives – This study aims to examine and analyze the influence of discounts on consumer purchase intention, The influence of online customer ratings on consumer purchase intention, The influence of online customer reviews on consumer purchase intention, and The simultaneous influence of discounts, online customer ratings, and online customer reviews on consumer purchase intention on the Shopee marketplace. Methods/Approach – The sampling technique used in this study is probability sampling, specifically through the purposive sampling method. The Results - discounts (X1) have a positive and significant effect on buying interest (Y), online customer ratings (X2) have a positive and significant effect on buying interest (Y), online customer reviews (X3) have a positive and significant effect on buying interest (Y), and discounts, online customer ratings, online customer reviews simultaneously have a significant effect on purchasing interest.
subject: Articles
  topic: section
subject: Discounts
  topic: keywords
subject: Online Customer Ratings
  topic: keywords
subject: Online Customer Reviews
  topic: keywords
subject: Purchase Interest
  topic: keywords
creator: Sumiati
creator: Andi Muhammad Irwan
creator: Nur Fadilah Ayu Sandira
creator: Rostina
rights: Copyright (c) 2025 Journal of Economics and Management Technologies https://creativecommons.org/licenses/by-sa/4.0/
date: 2025-04-30
publication date: 2025-04-30
starting page: 40
ending page: 55
doi: 10.63288/jemtech.v1i1.5

The Influence of Profitability and Company Growth on Earnings Management in The Consumer Goods Industry Sector
type: item
description: Objectives - This study aims to identify the influence of Return on Assets (ROA), Return on Equity (ROE), and Company Growth on Earnings Management in the Consumer Goods Industry sector, specifically in the Cosmetics and Household Needs sub-sector listed on the Indonesia Stock Exchange. Methods - The analysis methods employed include descriptive analysis, classical assumption tests, multiple linear regression analysis, hypothesis testing (both partial and simultaneous), and the coefficient of determination test (R²). The results - Return on Assets (ROA) has a direct positive and significant effect on Earnings Management, with a significance level of 0.021. Return on Equity (ROE) also has a direct positive and significant effect on Earnings Management, with a significance level of 0.001. Company Growth likewise has a positive and significant effect on Earnings Management, with a significance level of 0.046, which is less than 0.05. Furthermore, ROA, ROE, and Company Growth simultaneously have a positive and significant effect on Earnings Management, with a significance level of 0.001.
subject: Articles
  topic: section
subject: Return On Asset
  topic: keywords
subject: Return On Equity
  topic: keywords
subject: Company Growth
  topic: keywords
subject: Earnings Management
  topic: keywords
creator: Jumliana
creator: Yusdiman
creator: A. Reski Almaida Dg Macenning
rights: Copyright (c) 2025 Journal of Economics and Management Technologies https://creativecommons.org/licenses/by-sa/4.0/
date: 2025-04-30
publication date: 2025-04-30
starting page: 30
ending page: 39
doi: 10.63288/jemtech.v1i1.4

The Influence of Packaging, Flavour Variants, Perceived Quality on Purchasing Decisions for Maros Salenrang Bread
type: item
description: In the food industry, especially in Micro, Small, and Medium Enterprises (MSMEs) or Small and Medium-sized Enterprises (SMEs) sector, understanding consumer behavior is a vital element in marketing strategy. This study aims to analyze the influence of packaging, flavor variants, and quality perceptions on consumer purchasing decisions on Maros Salenrang Bread products in Maros Regency. With a quantitative approach. The sampling was done by distributing questionnaires where the population was all consumers of Maros Salenrang bread with a sample of 96 respondents through the snowball sampling method and analyzed using SPSS version 26. Descriptive analysis was used in this investigation. Instruments including validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, determination coefficient test (r2), partial t test, and simultaneous f test were applied to test respondents' questionnaire responses. The results showed that the three independent variables packaging, flavor variants, and quality perceptions had a significant effect both partially and simultaneously on purchasing decisions
subject: Articles
  topic: section
subject: Packaging
  topic: keywords
subject: Flavour Variants
  topic: keywords
subject: Perception of Quality
  topic: keywords
subject: Purchasing Decision
  topic: keywords
creator: Risna
creator: Hasnidar
creator: Andi Muhammad Irwan
creator: Sundari Rahman
rights: Copyright (c) 2025 Journal of Economics and Management Technologies https://creativecommons.org/licenses/by-sa/4.0/
date: 2025-04-30
publication date: 2025-04-30
starting page: 9
ending page: 16
doi: 10.63288/jemtech.v1i1.2

The Influence of Work Stress and Work Fatigue on Employee Turnover Intentions at PT Pegadaian (Persero) Regional Office VI Makassar
type: item
description: The aim of this study was to determine the effect of Work Stress and Job Fatigue on the turnover intention of PT Pegadaian (Persero) Regional Office VI Makassar The location of the object of this study was PT Pegadaian (Persero) Regional Office VI Makassar. This researcher used a quantitative approach and data collection by using a questionnaire. In this study, two independent variables were used, namely (X1) Job Stress and (X2) Job Fatigue and one dependent variable, namely (Y) turnover intention. The sample needed in this study was 54 respondents, and the data analysis techniques used were validity test, reliability test, multiple linear regression, t test, f test, and R2 determination coefficient test. This test was carried out using SPSS software version 26. Based on the results of the study, it was found that Based on the results of the t test, it shows that the work stress variable partially has a positive and insignificant effect on turnover intention, the work fatigue variable partially has a positive and significant effect on turnover intention, the work stress and work fatigue variables simultaneously have a positive and significant effect on turnover intention.
subject: Articles
  topic: section
subject: Job Stress
  topic: keywords
subject: Job Fatigue
  topic: keywords
subject: Turnover Intention
  topic: keywords
creator: Nurfadiza Maharani
creator: Adi
creator: Jusri
creator: Sri Astuti Nasir
rights: Copyright (c) 2025 Journal of Economics and Management Technologies https://creativecommons.org/licenses/by-sa/4.0/
date: 2025-04-30
publication date: 2025-04-30
starting page: 1
ending page: 8
doi: 10.63288/jemtech.v1i1.1