I. Jumarlang, S. Sultan, and R. Risman, “The Influence of Electronic Word of Mouth (E-WOM) and Customer Trust on Purchasing Decisions in TikTok Shop(Case Study of STIE Makassar Maju Students)”, JEMTECH, vol. 1, no. 3, pp. 141–154, Dec. 2025, doi: 10.63288/jemtech.v1i3.13.