Achmad Ridha, Hasisa Haruna, Fina Ruzika Zaimar, Wiwin Riski Windarsari, Adriansyah. Purr-suasion in Action: How Catvertising BoostsBrand Recall through Cognitive Fluency. JEMTECH. 2025;1(3):130-140. doi:10.63288/jemtech.v1i3.12